What on Earth is Greenwashing?

What on earth is Greenwashing?

Greenwashing - this is probably a term you've heard loads, but what on earth is it?

Basically.... It's eco bullsh*t

Greenwashing, in a nutshell, is when a company tries to market itself or its products as more environmentally friendly than they are.

Making false green claims; rather than trying to be more sustainable, they try to look more sustainable just to get more money.

Fast fashion - companies touting themselves as 'protectors of mother earth'.
Oil companies - promoting renewables when they're still investing in new fossil fuel projects.

Not all businesses are bad and not all of their claims are bullsh*t. But, it's often hard to tell the difference.

Ultimately, you just have to research who to buy from.

And - if you want a short hack - if they present themselves as perfect, they're almost definitely not.

The full explainer series is available to our members. Memberships free is if you can't afford, just get in contact at enquiries@carbonjacked.com 🫶