What on Earth is Greenwashing?

What on earth is Greenwashing?

Greenwashing - this is probably a term you've heard loads, but what on earth is it?

Basically.... It's eco bullsh*t

What on earth is greenwashing?

Greenwashing, in a nutshell, is when a company tries to market itself or its products as more environmentally friendly than they are.

Making false green claims; rather than trying to be more sustainable, they try to look more sustainable just to get more money.

Examples of greenwashing

Fast fashion - companies touting themselves as 'protectors of mother earth'.
Oil companies - promoting renewables when they're still investing in new fossil fuel projects.

How to spot greenwashing

Not all businesses are bad and not all of their claims are bullsh*t. But, it's often hard to tell the difference.

Ultimately, you just have to research who to buy from.

And - if you want a short hack - if they present themselves as perfect, they're almost definitely not.

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